The argument between conventional and digital marketing has been on for a long time. It all boils down to which one best suits your company’s requirements. Why not consider both conventional marketing and digital marketing when deciding between the two?
What Exactly Is Traditional Marketing?
Traditional marketing is any sort of marketing that is not done online. Print, radio, direct mail, phone, and outdoor advertising such as billboards are all examples of this. From newspapers to radio, this kind of marketing assists in reaching out to certain groups.
Traditional marketing is not only one of the oldest, but also one of the most investigated kinds of marketing. Marketers choose this strategy since it is proven and true. Everyone comes into contact with conventional marketing in their daily life, whether it’s getting the mail or reading the newspaper.
Traditional marketing is essential for reaching out to local audiences. Ads can be retained for a long time if they are tangible. Furthermore, there is an audience that is simpler to reach through traditional marketing than through web marketing.
What Exactly Is Digital Marketing?
Digital marketing, on the other hand, is… well… digital. Digital marketing refers to any online marketing that a firm does, such as paid social media ads, email marketing, and PPC advertising. Because of cultural, technical, and sociological developments, digital marketing has exploded in popularity.
Promoted tweets, influencer vacations, and famous video channels are all instances of how widespread digital marketing has grown. Even just Googling “What is Snapchat?” demonstrates strong digital marketing.
The way we market has changed as the world has grown more digital. Not only is digital marketing more cost-effective than traditional marketing, but it is also a more direct means to engage with target consumers worldwide.
Today, digital marketing is critical for organizations. Consumers are increasingly conducting research and making purchases online. I’ve used the internet to find lunch locations, price sofas, and find an eye doctor only this week.
Can They Come Together?
In a nutshell, yes. It’s a discussion as ancient as time, and the topic will be argued for many years to come. However, both marketing tactics have their time and place.
Let’s return to the Macy’s example. No, you can’t DM a Macy’s print advertisement, but you can follow them on social media and subscribe to their automated emails. This way, my mother, an older lady who enjoys fliers and coupons in the mail, and her millennial daughter, who prefers social media marketing, receive the same information